Marketing the Sports Organisation: Building Networks and Relationships
Marketing the Sports Organisation: Building Networks and Relationships
Drawing on both academic expertise and real life case studies, this book describes how to use relationship marketing in sports organisations. Its comprehensive and instructive approach makes it an essential manual for professionals and an invaluable resource for academics.
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Review by Richard J. Ammon for Marketing the Sports Organisation: Building Networks and Relationships
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Teamwork? Teamwork?
It looks like two people wrote this book, but only one is mentioned?
They should probably have added more pictures so that lawyers could enjoy the book as well!
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