Marketing the Sports Organisation: Building Networks and Relationships

Marketing the Sports Organisation: Building Networks and Relationships Drawing on both academic expertise and real life case studies, this book describes how to use relationship marketing in sports organisations. Its comprehensive and instructive approach makes it an essential manual for professionals and an invaluable resource for academics. Rating: (out of 1 [...]

Marketing the Sports Organisation: Building Networks and Relationships

Marketing the Sports Organisation: Building Networks and Relationships Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and [...]